Were intelligence indicated by a light, there is a good chance that Dylan Mulvaney would be represented by a 15-watt refrigerator bulb. The backlash against Bud Light for using Mr Mulvaney in any form resulted in a customer backlash and boycott that not only hasn’t faded, but seems to be gaining steam three months after the incident. Executives Alissa Heinerscheid and Daniel Blake, initially reported to have taken ‘leaves of absence,’ have reportedly been terminated.

Transgender Influencer Speaks Out After Backlash Against Bud Light

Dylan Mulvaney has faced stalking and personal attacks since featuring Bud Light on her (sic) social media in April, she (sic) said, adding that the beer maker did not contact her (sic) in light of the hostility.

by John Yoon | Thursday, June 29, 2023 | 6:49 PM EDT

A transgender influencer whose social media promotion of Bud Light drew attacks from conservatives and a boycott of the brand spoke directly about the controversy for the first time on Thursday, saying that she (sic) had been bullied and that the beer maker had failed to contact her (sic) in light of the hostility.

Since April, when the influencer, Dylan Mulvaney, featured Bud Light in an Instagram video, she (sic) has faced stalking and personal attacks, she (sic) said in videos she (sic) posted on social media.

“What transpired from that video was more bullying and transphobia than I could have ever imagined,” Ms. (sic) Mulvaney, 26, said. “I’ve been followed, and I have felt a loneliness that I wouldn’t wish on anyone.”

Throughout the controversy, she (sic) continued, Bud Light has not reached out to her (sic). She (sic) was scared to leave her (sic) home while the company failed to stand by her (sic), she (sic) said.

“I was waiting for the brand to reach out to me, but they never did,” she (sic) said. “For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all.”

As per our Stylebook, The First Street Journal does not change the direct quotations of others. And while we realize that many professional media organizations specify using the names and pronouns that the ‘transgendered’ claim for themselves, the use of fifteen separate pronouns plus a feminine honorific to refer to Mr Mulvaney, in the subtitle and five short paragraphs, just 191 words of story text plus 34 words of the subtitle, 7.11% of the total words in the story, seems so excessive in normal prose that we believed we needed to note each erroneous usage.

As for Mr Mulvaney’s complaint that no one at Anheuser-Busch BUD: (%) has “reached out” to him, he, and really anyone brighter than the aforementioned 15-watt refrigerator bulb, ought to realize that he’s simply toxic. Who at Anheuser-Busch, unless directly ordered to by CEO Brendan Whitworth — who has been doing his best to isolate himself from the decisions of his minions — would contact Mr Mulvaney in any way, after seeing what happened to Mr Blake and Mrs Heinerscheid? Anything that anyone from the company said to Mr Mulvaney would be reported to the media by him, possibly with a recording. If it was sympathetic to Mr Mulvaney and his plight, such would be used against the company yet again, potentially costing Bud Light even more sales. If it was of the “Get lost and stay lost” variety, it would also be used against the company, to show that they were just [insert plural slang term for the rectum here]. Any contact with Mr Mulvaney is a lose/lose proposition for Anheuser-Busch at this point. And it would be a Career Limiting Move for anyone to do unless so directed by Mr Whitworth.

Calls for a boycott followed, fueled in part by those who had previously attacked the transgender community. One of the most prominent voices included the musician Kid Rock, who posted a video of himself shooting a stack of Bud Light cases.

Bud Light’s sales plummeted. Since then, two of the company’s marketing executives have gone on leave. The company also said in May that it would focus marketing campaigns on sports and music. This month, Bud Light was dethroned as the nation’s top-selling beer. The brand is still struggling to win back customers.

Bud Light has been criticized by some members of the L.G.B.T.Q. community for its tepid response to the backlash.

But the conservative outburst has spread to brand partnerships that other companies have struck with transgender people. Like Bud Light, the retail company Target shifted its marketing because of opposition to the company’s inclusion of L.G.B.T.Q. communities. The country singer Garth Brooks was criticized when he said at a music event that his new bar in Nashville would serve many types of beer, including Bud Light.

Simply put, it doesn’t matter what the #woke think. Not everyone is ‘woke,’ and when a lot of your customers don’t go along with the far-left ideology, leave politics out of your advertising, or those customers will leave dollars out of your pocket.

“Supporting trans people shouldn’t be political,” she (sic) said. “There should be nothing controversial or divisive about working with us.”

Sorry, but regardless of how Mr Mulvaney thinks things should be, ‘transgenderism’ is controversial and divisive. While Hahvahd educated Mrs Heinerscheid wasn’t as bright as that 15-watt bulb, almost everyone else can see that it is.