We have previously noted the idiocy of Bud Light’s Vice President for Marketing Alissa Gordon Heinerscheid’s choice to use Dylan Mulvaney, the homosexual male who claims he’s a girl, and has been using a “365 Days of Girlhood” presentation — which I refuse to link — which completely mocks stereotypes of how real girls act, as the brand’s spokesthing. Well, now the digested food appears to have hit the air circulation device:

Bud Light’s Marketing Leadership Undergoes Shakeup After Dylan Mulvaney Controversy

Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen

by Jon Springer | Friday, April 21, 2023

Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her (sic) face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.

I did suggest, in the previous article, that Mrs Heinerscheid had made a “Career Limiting Mistake.” 🙂

Heinerscheid did not immediately respond to an email requesting comment.

Translation: Mrs Heinerscheid was told to keep her mouth shut, because whatever golden parachute she will be offered will depend upon her conduct. She probably has a contract, and the lawyers have to be on this case.

The brewer has also streamlined its marketing function to reduce layers “so that our most senior marketers are more closely connected to every aspect of our brand’s activities,” a company spokesperson said in a statement, adding that “these steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”

This says two things. First, this is an attempt to limit exposure of Anheuser-Busch CEO Brendan Whitworth and other top executives, to give the appearance that they had no idea whatsoever that Mrs Heinerscheid was going to pull this cockamamie stunt. We haven’t actually been told that they had no clue about what was happening, but they are consciously isolating themselves from it.

Second, it says that Anheuser-Busch will rein in what independence advertising executives have, to make sure that their decisions are at least somewhat monitored by the top executives. Executives, for example, who might have stopped the Mulvaney business before it was ever made public.

The statement noted that “we communicated some next steps with our internal teams and wholesaler partners,” adding that “we made it clear that the safety and welfare of our employees and our partners is our top priority.”

Beer Business Daily first reported the news.

A sop thrown to the distributors who were reporting reduced sales.

There has long been a stereotype that graduate of Hahvahd University are the best and the brightest of us, a notion that anyone who read David Halberstam’s book should have dropped. But after Harvard admitted, and apparently allowed to be graduated, the idiotic David Hogg, plus Mrs Heinerscheid being a Harvard grad, it’s becoming ever-clearer that while the school’s alumni are well-connected, they aren’t all that well educated. Even Jethro Bodine with his sixth-grade education could have seen that the Dylan Mulvaney campaign was going to be a disaster, but Mrs Heinerscheid apparently could not.