Category Archives: Business

Posted on by

Bud Light: the choice is between incompetence and stupidity Alissa Heinerscheid's Career Limiting Move has limited someone else's career as well

We have previously noted how Anheuser-Busch executives have realized that the corporation completely f(ouled) up over using ‘transgender’ parody actor Dylan Mulvaney as a spokesthing for Bud Light, and how Bud Light’s Vice President for Marketing Alissa Heinerscheid has taken a “leave of absence” over the controversy.

Well, Mrs Heinerscheid hasn’t been the only casualty. From The Wall Street Journal:

Bud Light Brewer Puts Two Executives on Leave After Uproar Over Transgender Influencer

Alissa Heinerscheid, who oversaw Bud Light marketing, and her boss Daniel Blake placed on leave

By Ginger Adams Otis, Lauren Weber, and Jennifer Maloney | Updated: Sunday, April 23, 2023 | 4:26 PM EDT

Anheuser-Busch InBev SA BUD: (%) said it had placed on leave two executives who oversaw a Bud Light collaboration with a transgender activist. Continue reading →

Posted on by

Harvard grad enters the unemployment line

We have previously noted the idiocy of Bud Light’s Vice President for Marketing Alissa Gordon Heinerscheid’s choice to use Dylan Mulvaney, the homosexual male who claims he’s a girl, and has been using a “365 Days of Girlhood” presentation — which I refuse to link — which completely mocks stereotypes of how real girls act, as the brand’s spokesthing. Well, now the digested food appears to have hit the air circulation device:

Bud Light’s Marketing Leadership Undergoes Shakeup After Dylan Mulvaney Controversy

Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen

by Jon Springer | Friday, April 21, 2023

Anheuser-Busch InBev has changed marketing leadership for Bud Light in the wake of controversy over the brand sending a can to transgender influencer Dylan Mulvaney with her (sic) face on it.

Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.

I did suggest, in the previous article, that Mrs Heinerscheid had made a “Career Limiting Mistake.” 🙂 Continue reading →