When your company does something just boneheadedly stupid, always blame a low-level staffer, even if that low-level staffer holds the title Vice President of Marketing.

My good friend, and occasional blog pinch-hitter, William Teach noted how Anheuser-Busch is trying to backtrack away from the idiocy of using ‘transgender activist’ Dylan Mulvaney as a spokesthing:

Anheuser-Busch CEO Realizes They Really Messed Up, Issues Statement Which Pleased No One

By William Teach | Saturday, April 15, 2023 | 7:00 AM EDT

Brendan Whitworth must have taken a look at the plummeting stock, and, more importantly, the plummeting sales, and decided to do a little damage control:

Anheuser-Busch CEO Issues Statement After Dylan Mulvaney Beer Can Scandal: ‘We Never Intended to Be Part of a Discussion that Divides People’

Anheuser-Busch CEO Brendan Whitworth issued a mea culpa Friday in the wake of the company’s partnership with Dylan Mulvaney, a former gay man who now claims to be a woman.

The move sparked backlash across the nation as the company became the latest to focus on woke social issues — namely, the radical left’s attempts to promote woke gender ideology into society by injecting it into schools and placing it on the forefront of favorite brands in corporate America. According to reports, Anheuser-Busch lost more than $6 billion in market value following its promotional campaign with the transgender TikTok star as tensions rose and boycotts ensued.

On Friday, Whitworth issued a statement, contending that the company “never intended to be part of a discussion that divides people.”

Translation: “We were f(ornicating) clueless!”

Anheuser-Busch is headquartered in St Louis, and the Missouri state legislature has been fighting over proposed legislation to prohibit ‘transition’ quackery for minors; did no one there read the St Louis Post-Dispatch? Does no one there pay any attention to the local news broadcasts?

The St Louis Dispatch, rescued from bankruptcy by Joseph Pulitzer in 1878, and merged with John Dillon’s St Louis Post, to become the Post and Dispatch, soon the Post-Dispatch quickly became the city’s most important newspaper, and eventually the largest in the region. It’s a regional newspaper that no one can ignore, and if the paper’s editorial position appears to support ‘gender affirming care,’ the newspaper publishes a fair amount of coverage of the political fight over it. Local television stations also cover the topic.

The leadership of Anheuser-Busch can’t not have known that this is a controversial topic, even if some, or all, of them come down on the side of transgenderism stupidity, even if some, or all, of them swallow the whole idea not just hook, line, and sinker, but all the way up to deep throat the rod-and-reel. But someone in the company decided to make Mr Mulvaney the face of Bud Light advertising.

So far, that decision has been attributed to Alissa Gordon Heinerscheid, who said she had a mandate to keep America’s best-selling beer from losing customers, to expand its customer base.

I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.

Advertisers have been doing that for decades. We began to see ads including minorities in the 1970s, and many, many ads these days show groups of people who are racially integrated, in an attempt to appeal to all races and ethnicities and show growing friendship. The New York Times was reporting on an increase in interracial couples being shown in advertising five years ago.

But Dylan Mulvaney? He’s not just claiming to be a ‘transgender girl,’ but his shtick is actual mockery of the whole notion; rather than trying to fit in as a woman, his act is one which is a wholly over-the-top of every silly stereotype there is. Mrs Heinerscheid, who is a graduate of Harvard University, was either too clueless or too stupid to see that using Mr Mulvaney as a brand spokesthing would cause a backlash, or she just plain didn’t care, and wanted to use her position to push an agenda, when her job is to sell more beer.

I’ve got to ask: did Chief Executive Officer Whitworth really not know about Mrs Heinerscheid’s brilliant idea? It’s not as though a lot of other people didn’t know: television commercials had to be produced, cans with Mr Mulvaney’s picture were made, checks were cut, contracts signed, all of which involves people, a lot of people, people including attorneys.

We don’t know if Mrs Heinerscheid will be, as Mr Teach suggested, promoted to customer, but something like this would seem to fall well into the category of a Career Limiting Mistake. A corporate Vice President, coming up with an idea as controversial as this one, would normally protect himself by taking it up the ladder, crediting himself with the decision but getting feedback from his bosses.

Yet Mr Whitworth is distancing himself from Mrs Heinerscheid’s decisions. That’s kind of what some people would do when something like this blows up in their faces, leaving Mrs Heinerscheid twisting in the wind.