Shocking! Who could ever have predicted this? Get woke, go broke?

I have said before that I don’t see Dylan Mulvaney as an actual ‘transgender’ woman; his act, “Days of Girlhood,” is so much a parody, so different from how actual girls act, that it’s difficult to take him seriously. Of course, the dummkopf from Delaware did, as President Biden actually sat down for an interview with Mr Mulvaney. Is there any Catholic doctrine that our purportedly Catholic President won’t trash?

Nike hired Mr Mulvaney to sell sports bras when he has “nothing to put in the sports bra, when actually it’s really important women get proper support when they do sport,” 1980 women’s Olympic silver medalist Sharron Davis said.

Anheuser-Busch somehow thought that it would be an absolutely groovy cool idea to use Mr Mulvaney to sell Bud Light beer!

Bud Light Distributors Fear Unemployment After Beer Sales Plummet Over Dylan Mulvaney Partnership

Story by Haley Gunn • Tuesday, April 11, 2023 • 8:30 PM

Anheuser-Busch distributors have begun to fear for their jobs after Bud Light sales in the Midwest and South plummeted following the beer’s new sponsorship with transgender activist Dylan Mulvaney, RadarOnline.com has learned.

News of Mulvaney’s partnership with the popular beer sparked controversy online. Conservative celebrities like Kid Rock took to social media to post their outrage at the brand. Critics accused the brands partnering with the TikTok star of going “woke.”

Frenzy surrounding Bud Light, which is owned by Anheuser-Busch, reached new heights when a man, who claimed to be an affiliate distributor of the beer, posted his grievances on Twitter.

There’s more at the original.

Budweiser beers had already seen slumping sales, so perhaps this was a ‘Hail Mary’ pass attempt. Whatever it was, it seems to have fallen as flat as an open can of beer:

Anheuser-Busch distributors in the South were “spooked” by the widespread backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney.

The intense opposition to Mulvaney promoting the beer has been alarming to Anheuser-Busch distributors, which placed fewer orders after the partnership sparked outrage from conservatives who argued the company is pushing “gender propaganda,” according to a Beer Business Daily report reviewed by Fox News.

“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the popular beer industry trade publication wrote.

Beer Business Daily said it assessed the situation “purely from a marketing and sales perspective,” noting that current data are very limited but “it appears likely Bud Light took a volume hit in some markets over the holiday weekend” since rural customers are also most likely to celebrate Easter.

“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen,” the publication wrote, adding that it will be difficult for Bud Light to “appeal to the sensitivities of a new generation of drinkers” without offending some longtime customers.

It’s too early to know if the slump in sales will continue, but companies use celebrities and athletes to advertise their products because they are hoping for some form of audience identification with the celebrity or athlete. Nike’s sports bra is pretty much the same as any other manufacturer’s sports bra; will using a flat-chested male-in-drag. While Mr Mulvaney has ‘famously’ had ‘facial feminization surgery,’ at least as of a few months ago had not had been castrated or had ‘bottom’ surgery or breast augmentation done. How does that sell sports bras? Does making Mr Mulvaney the ‘face’ of Bud Light really appeal to the vast majority of beer drinkers as someone with whom they’d want to identify?

I cannot boycott Bud Light, or Budweiser beer, or any of Anheuser-Busch’s other products, because I never bought them in the first place, but Bud Light was the nation’s number one beer by sales. Perhaps other beers which taste great but are less filling, whatever the heck that means, will supplant Bud Light, or perhaps they won’t.

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