If there is one thing that keeps the Lexington Herald-Leader in business, it is the newspaper’s reporting on University of Kentucky sports. In our poor state, UK’s men’s basketball team has been a source of pride for decades, winning eight NCAA championships, the first in 1948. Rupp Arena, where the Wildcats play, was once the nation’s largest basketball venue.

Crowds were extremely limited last season, due to COVID-19 restrictions, and the team had an unexpectedly poor season. This year, with some veteran players returning, along with some experienced transfers and top freshmen, much is expected of the Wildcats.

The Herald-Leader has now noted that attendance has been unexpectedly low:

Empty seats in Rupp Arena are sending UK a message. Is anyone listening?

by Mark Story | November 15, 2021 | 4:14 PM EST

One of the pressing questions this year as America’s mass-spectator sports moved out of 2020’s pandemic-inspired attendance restrictions is whether the crowds were going to come back en masse to the ballgames?

Locally, University of Kentucky football fans have answered with an emphatic yes.

In the 61,000-seat Kroger Field, UK sold out three of its four home Southeastern Conference games this fall — Florida (announced attendance of 61,632), LSU (61,690), Tennessee (61,690) — and just missed on its fourth vs. Missouri (58,537).

Skipping further down was the impetus for the story:

While the sample size is small, attendance has so far this season been soft for UK basketball games in Rupp Arena at Central Bank Center.

For the Wildcats’ 2021-22 exhibition opener against Kentucky Wesleyan, the announced attendance in Rupp — the number of tickets distributed to the event — was 17,133 in the 20,545-seat venue.

The figure for the second exhibition, against Miles College, was 17,814.

You can follow the link to read the rest for yourself.

Mark Story, one of the newspaper’s sportswriters, suggested that part of the reason was worry over the COVID-19 panicdemic. But, in the end, he said that it was his guess that paying customers were disappointed in the cupcakes UK was playing in the early part of the season, and that we’d see something different when the hated University of Louisville Cardinals come to town on December 22^nd.

But it was this photo, accompanying the article, which caught my attention. If I counted correctly, there are 38 fans depicted whose faces can be seen clearly, and only 17 cam be seen wearing face masks correctly. Several others can be seen with masks below noses, below chins, at least one with a mask hanging down from one ear, and others with no masks visible at all. Yet UK mandates the wearing of facemasks at all indoor sporting events:

Among the policies, fans will be required to wear a face mask as they watch the game and move around Rupp Arena, regardless of vaccination status. The policy also applies to staff and vendors.

We have reported, more than once, that despite individual venues requiring the wearing of face masks, those ‘requirements’ are being honored in the breach. Just yesterday, at the Kroger on Bypass Road in Richmond, Kentucky, despite this sign being posted by the interior door of the vestibule, requiring masks of all customers, around half, and possible more, of the customers were not wearing masks. Another sign, outside the exterior doors, said “Masks strongly encouraged for fully vaccinated individuals,” meaning that the signs were inconsistent with each other, but there was, of course, no attempt made that I saw, or have ever seen, to enforce either sign.

Kentuckians just don’t like those masks!

Mr Story’s story? While he mentioned the COVID-19 panicdemic possibly having something to do with lowered attendance, he never wrote the first word about the mask mandate potentially contributing to fewer fans in the stands.

This is just poor journalism, or typical journolism,^[1]The spelling ‘journolist’ or ‘journolism’ comes from JournoList, an email list of 400 influential and politically liberal journalists, the exposure of which called into question their … Continue reading from the Herald-Leader. To have mentioned that the mask mandate might have possibly caused lower attendance would have wholly violated the paper’s editorial stand in favor of masks. Whether Mr Story actually mentioned it, and an editor removed it, or he simply ignored it due to what my best friend used to call the Herald-Liberal’s editorial stand, I do not know, but the newspaper is not telling the whole truth to its readers.

Media bias does not normally come in the form of outright lies to readers. Rather, it is far more likely to come from the choices of what facts to report, and what facts to conceal. In this case, the Herald-Leader omitted a major potential cause in reduced attendance, when that major potential cause contradicted its editorial stance. Perhaps Mr Story sneaked that in, with the photo chosen to illustrate the article, but no mention of the mask mandate was made in the story; the source I used to note the mandate came from WLEX-TV.

Newspapers are suffering from reduced readership all across the country; maybe if they told readers the unvarnished truth, they’d have more subscribers.